NSSMC starts branding development of TranTixxii™ designing titanium products Demonstrating superior material characteristics and elegance
Feb. 28, 2017
Nippon Steel & Sumitomo Metal Corporation
NSSMC starts branding development of TranTixxii™ designing titanium products
Demonstrating superior material characteristics and elegance
On February 28, Nippon Steel & Sumitomo Metal Corporation (NSSMC) started development of TranTixxii™1, a designing titanium product, and launched a website2 dedicated to this product.
Titanium is lightweight, highly durable and has high specific strength. It has a wide range of applications such as aerospace and electric power and chemical plants. NSSMC’s technology, accumulated in steelmaking, and the partner company’s technology have been combined to start the branding development of TranTixxii™, a designing titanium product featuring an elegant exterior that was uniquely developed by NSSMC.
Due to its superior resistance to discoloration and non-coating coloring technology, TranTixxii™ has over 100 color variations and expands the freedom of expression by combining various surface textures such as roldal finishing, blast finishing and Hyperbeta™.
Going forward, NSSMC will promote this designing titanium to end customers, designers, and other people, accelerate demand and application development, and aim to enhance the added value of final products through product development with buyers.
Through manufacturing and sales of TranTixxii™, NSSMC will add aesthetic quality to the superior features of titanium materials. We are committed to helping to expand the potential of manufacturing and design, reduce the life-cycle cost of products, preserve the environment and culture, and enhance weight reduction and safety.
*1 TranTixxii: Product definition
Titanium products that demonstrate elegance, and titanium materials that are developed to demonstrate elegance
*2 TranTixxii website
*3 TranTixxii: Naming concept
*4. TranTixxii: Design concept
The brandmark, TranTixxii Designing Titanium, shows product elegance and rich color variation, by combining a bar in the image of chromogen titanium oxide film with a soft R-shaped font type.
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