Partnerships with External Organizations and NGOs
In order to respond appropriately to environmental and energy issues and to build a recycling-oriented society, it is necessary that businesses, governments, academia, and citizens go beyond the limits of their respective domains, and think and act for the best of our future generations. NSSMC is cooperating with various organizations in local and international communities on behalf of environmental activities.
We have participated in the Green Purchasing Network (GPN) since 1996, when the network was founded, in order to promote green purchasing activities. Jointly with businesses, governments, academia, local governments, and NGOs, we have taken the initiative in developing a framework to prioritize the purchasing of products and services that represent less environmental load.
Collaboration with an NPO, “Mori wa Umi no Koibito”
In 1989, Mr. Shigeatsu Hatakeyama, a fisherman cultivating oysters and scallops in Kesennuma City, Miyagi Prefecture, and the leader of the NPO, Mori wa Umi no Koibito (The forest is longing for the sea, the sea is longing for the forest), along with his fellow fishermen, commenced the Forests are Lovers of the Sea campaign to plant trees at Murone Mountain in Iwate Prefecture, located in the upper reaches of the Okawa River, which flows into Kesennuma Bay. Mr. Hatakeyama was awarded the 2012 United Nations Forest hero. This activity was based on the theory that the chain of forests, villages, and the sea nurtures the blessings of the sea. We have been supporting this activity. In June 2016, approximately 1,500 people, including school children, college students, and our employees, joined their tree-planting festival.